100 Years of Leica Photography Logo. This year (2014) Leica photography celebrates 100 years. In Mars 1914 Oskar Barnack
finished what came to be the first Leica camera, in his diary he called the camera “Liliput” but the camera is today more commonly known as the Ur-Leica.
The inventor and visionary Oskar Barnack worked as an engineer at Ernst Leitz and was also
an enthusiastic cinematographer. The cameras available at the time were big and heavy which limited his creativity, the frustration ignited a spark for innovation and finally the birth
of 35mm film photography.
I designed the logo and came up with the graphic concept. Leica marketing department implemented the logo into the anniversary communication and took care of all publishing.